Promoting books at Comicon

Attended the 2012 Phoenix Comicon. Walked down “author alley” to see how the sci-fi and fantasy authors were doing selling paperback and hardcover books. Comicon is very “visual” with colorful artwork competing for your attention. Most of the authors merely had a booth with a name on the back wall and NO TRAFFIC. Unless you are a well known author, this is not going to be a very good venue. I included a picture of a typical booth and a booth with at least some artwork.