Category Archives: Ebook Marketing

Author Interview on BlogTalkRadio


KWOD Radio LogoI will be interviewed on KWOD Radio on Friday, October 12, 2012. The topic will be my Sci-Fi book, METAMORPHOSIS. I am looking forward to being on the radio again.


The Changing Face of Publishing


Patti HultstrandPatti Hultstrand

Tips from a professional, senior graphic designer, book publisher and marketing entrepreneur about everything regarding publishing. Patti hosts many up and coming authors, publicists, other publishers, and others who know about this publishing industry. Check out her blog at http://azpublishingservices.blogspot.com/


Create a Media Kit for your website


Media KitLast year, I met with a Media Consultant and she coached me on how to create a Media Kit to obtain print, television, radio, and live interviews. We created a Media Resources page on the main website that mimics my Media Kit. In the wild and wooly world of “The Media,” Producers decide who and what gets onto a program. They are the gatekeepers and they are terribly busy. If your media kit isn’t short and pithy, and grab thier attention, then you don’t get a second look.  Your media kit should answer the following questions.

  1. Names & titles for speaking guests:
  2. Your company name, phone number & website:
  3. Topic of segment:
  4. Main talking points of segment:
  5. Concluding point(s):
  6. PR contact name, cell phone & email address:
  7. Cell phone number for guests in case of emergency:

Also include pictures of the author, book covers, and any other important art (that you may use during the segment) in various sizes and resolutions. You may also want to include video or audio clips that can be used during the segment or to advertise your appearance. This will allow program technicians to easily develop advertising, video banners, and other shots to be used during the segment. This does not only save labor but enourages the technicians to use the highest quality media and not just something they grabbed from the web. My media kit can be seen at http://authorgreglundberg.com/media.html.


Promoting books at Comicon


Attended the 2012 Phoenix Comicon. Walked down “author alley” to see how the sci-fi and fantasy authors were doing selling paperback and hardcover books. Comicon is very “visual” with colorful artwork competing for your attention. Most of the authors merely had a booth with a name on the back wall and NO TRAFFIC. Unless you are a well known author, this is not going to be a very good venue. I included a picture of a typical booth and a booth with at least some artwork.