TIP 3: If you intend to embed your author’s website URL in the ebook, create an Author’s Website or Blog first. At the very least, get it running with minimum content. This might seem “elementary my dear Watson,” but many first time author-publishers will think of the website long after the Epub has been published. Plus you will want to test that link before finalizing the Epub. If it is a second or third book, an author usually has a website or blog in place. Planning ahead just a little bit will save valuable time and effort down the road and help ensure a quality product for your reader.
– Greg Lundberg, Quicksilver Books, “How To Publish An Ebook For Under $350,” March 2012.