Monthly Archives: June 2012

Ebook Tip #5 Make as many changes as you can in the MS Word document rather than the EPUB


Test the EPUB in Adobe Digital Editions, Calibre, Nook, and any other Ereader but go back to the MS Word document to make changes

Tip 5: Immediately after EPUB conversion, test the EPUB in Adobe Digital Editions, Calibre, Nook, and any other available Ereader. Make note of the errors and go back to the MS Word document to make as many changes there as possible. Then re-upload the doc and make a new EPUB. Do this several times until you can no longer fix errors. At this step it is much easier to make changes in the MS Word document than in the EPUB. Although not all format errors can be fixed in this step, it will certainly save valuable time. Make careful notes of what you cannot fix before moving on.

– Greg Lundberg, Quicksilver Books, “How To Publish An Ebook For Under $350,” March 2012.

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Ebook Tip #4 The EPUB format requires UTF-8 (unicode) encoding


MS Word MenuWhen converting your MS Word document, this is an often overlooked detail

Tip 4:  The EPUB format requires UTF-8 (unicode) encoding; therefore, you must set the encoding to UTF-8 before saving your work as a filtered HTML document. To do that, click on the menu items in the following order:

 1.    Microsoft Office Word 2007 and 2010: Office Button > Word Options > Advanced > General > Web Options> Encoding > Unicode (UTF-8).

2.    Microsoft Office Word 2003: Tools > Options > General > Web Options > Encoding > Unicode (UTF-8).

– Greg Lundberg, Quicksilver Books, “How To Publish An Ebook For Under $350,” March 2012.


Create a Media Kit for your website


Media KitLast year, I met with a Media Consultant and she coached me on how to create a Media Kit to obtain print, television, radio, and live interviews. We created a Media Resources page on the main website that mimics my Media Kit. In the wild and wooly world of “The Media,” Producers decide who and what gets onto a program. They are the gatekeepers and they are terribly busy. If your media kit isn’t short and pithy, and grab thier attention, then you don’t get a second look.  Your media kit should answer the following questions.

  1. Names & titles for speaking guests:
  2. Your company name, phone number & website:
  3. Topic of segment:
  4. Main talking points of segment:
  5. Concluding point(s):
  6. PR contact name, cell phone & email address:
  7. Cell phone number for guests in case of emergency:

Also include pictures of the author, book covers, and any other important art (that you may use during the segment) in various sizes and resolutions. You may also want to include video or audio clips that can be used during the segment or to advertise your appearance. This will allow program technicians to easily develop advertising, video banners, and other shots to be used during the segment. This does not only save labor but enourages the technicians to use the highest quality media and not just something they grabbed from the web. My media kit can be seen at http://authorgreglundberg.com/media.html.


Ebook Tip #3 Create an Author Website before posting your Epub file


Example author's websitePlanning ahead saves time

TIP 3: If you intend to embed your author’s website URL in the ebook, create an Author’s Website or Blog first. At the very least, get it running with minimum content. This might seem “elementary my dear Watson,” but many first time author-publishers will think of the website long after the Epub has been published. Plus you will want to test that link before finalizing the Epub. If it is a second or third book, an author usually has a website or blog in place. Planning ahead just a little bit will save valuable time and effort down the road and help ensure a quality product for your reader.

– Greg Lundberg, Quicksilver Books, “How To Publish An Ebook For Under $350,” March 2012.